In 2013, four university students launched Hawkers intending to make designer sunglasses affordable. They started with a $300 initial investment. They were mainly an online outfit dealing in the sale of second-hand merchandise. However, a chance trip to the U.S.A by one of the founders became the spark to birth one of the largest online sunglasses companies.
Returning with sunglasses from the Knock-around company, he sold the idea to his friends, thus the conception of Hawkers. They mainly conducted their business online and soon couldn’t keep up with demand. They ran into operational headwinds and considered closing shop before Alejandro Betancourt was brought to the picture. Alejandro Betancourt, together with a group of investors, immediately put in $56 million. He strengthened the leadership putting Nacho Puig at the helm to steer business development.
The firm has leveraged Facebook ads to build its online presence with more than 6.6 million active subscribers. In addition, its strategic partnership with companies like Kia, PayPal, Smart, and Mercedes Benz has augmented its brand appeal. Collaboration with celebrities like Barcelona Superstar, Leonel Messi, singer Usher Raymond and a sponsorship deal with the Los Angeles Lakers continue to give it an edge in influencer marketing.
The company went on a rapid expansion spreading wings to Europe, Asia, and North America. Alejandro Betancourt invested a further $21.7 million in 2018 to give him majority shareholding in the company. Presently, the company has a presence in over 50 countries.
In February, it launched the revolutionary H20 limited edition as part of its undertaking to produce environmentally friendly products. The glasses are made from recycled, biodegradable materials with sustainable packaging. They are durable and continue to fill the demand gap for high-quality and inexpensive eyewear. Alejandro Betancourt is also the owner of the O’Hara administration, an asset portfolio with interests in housing in different parts of the world.